The key advantage of LinkedIn as an outreach channel is the amount of relevant information you can find about a person’s job role, work history, educational background, and interests. Now, let’s work through cold LinkedIn outreach strategy together. Related: 48 Eye-Opening LinkedIn Statistics for B2B Marketers in 2019 If you are trying to utilize the website to prospect for outbound leads, a LinkedIn Premium account is almost essential. So if you want to fully utilize LinkedIn messaging in your sales outreach, we highly suggest upgrading to LinkedIn Premium so that you can take advantage of all of the messaging capabilities available on the platform. (Some people don’t like to be bothered by strangers, go figure.) Of course, any LinkedIn member can include a message with a connection request for free, but those messages are limited to 300 characters, and the recipient can decline your connection request without ever reading your message. Keep in mind that if you want to directly message LinkedIn users that you’re not already connected with, you will need to be a LinkedIn Premium user or purchase InMail credits. Here are my six best tips for how to use LinkedIn cold outreach messages to start sales conversations. While it may be easy to find prospects on LinkedIn, things get difficult if you don’t have a playbook for messaging them. LinkedIn also features instant messaging and shows when your connections are online, allowing you to have more personalized, real-time conversations with your leads. This makes LinkedIn a great backup option when you’re running into a wall trying to find a potential buyer’s email address or phone number. Since not everyone publicly lists their work email address on their company websites, it can be hard to find direct contact information for every person you want to reach out to. Among the many tools used in modern social selling, LinkedIn can be particularly powerful because it allows you to connect one-on-one with potential customers in a way that you couldn’t before. Just like making new friends at school, if I wanted to generate interested outbound leads I needed to put myself out there.įortunately, today’s outbound sellers don’t just have to rely on cold calling off a lead list anymore. But it didn’t take long before I overcame my fear and realized that being a successful salesperson depends on initiating conversations. When I was first starting out in sales, I hardly knew anything about communicating with inbound leads, let alone prospecting for outbound ones. You hardly know anyone you’re trying to sell to, and you can either make an effort to get to know them…or you can completely miss your quota. You had two choices: approach the other kids and try to make new friends, or sit by yourself at lunch every day. Remember what it was like to be a kid on the first day of school, and you didn’t know anyone in your class? See if a mutual connection can introduce you.As we’ll show, you can actually prime the relationship prior to your first InMail message with the personalized connection request, and email follow-up in steps one and two. These templates offer a simple framework for crafting messages that get noticed. Here are 6 InMail templates we’ve found to be effective. No matter the channel, you still need to take the right steps to ensure your messages gain a recipient’s attention, convey trust, and compel action. With that said, no form of communication is automatic. The veil of anonymity associated with email is lifted when the recipient can click on the sender’s name, view their profile, and learn who they are. This tool delivers messages in a trusted professional environment, often to a much less crowded inbox. Data shows that InMails drive 3X higher response rates than emails. Fortunately, InMail on LinkedIn still stands out as an effective way to reach and engage prospects. Caller ID on smartphones, filters in email clients, and a general wariness of irrelevant sales outreach have led buyers and decision-makers to screen out many attempts at sparking a conversation. Every salesperson knows it’s getting more difficult to be heard these days.
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